Blind Bargains

AMC, FX, and Others May Soon be Required to Provide Audio Description

The FCC is about to propose updates to video description rules on television which would drastically expand the amount of described programming produced. Per this article from TVNewsCheck, the proposed new rules would increase the number of networks required to provide audio described content from 9 to 15, including the top 5 broadcast networks and the top 10 entertainment-based cable networks. For broadcast, this may mean audio described programming in Spanish, as Univision ranks fifth behind ABC, CBS, NBC, and Fox currently. For cable, depending on when the rankings are determined, networks such as AMC, FX, and HGTV could be included. Networks such as CNN and ESPN which primarily produce live programming are excluded from these rankings.

The amount of content per quarter would also be increased from 50 to 87.5 hours, which equates to about 7 hours of programming per week. For a cable channel, this can easily be achieved through reruns while for network channels, this would mean that roughly a third of their schedule would need to be described, assuming they described only prime time programming as is done currently. In addition, the new rule would solidify a network's requirement for audio description even if they fall out of the top 5 for networks for top 10 for cable. In 2015, Nickelodeon fell out of the top 5 cable networks and was no longer required to provide described content, though they continue to do so.

a Notice of Proposed Rulemaking will soon be issued which will allow the public to comment on the forthcoming changes. We'll post more information as it becomes available.

Source: TVNewsCheck
Category: News
Displaying 1 comment.
darknexus Wednesday, 06-Apr-2016 11:00 AM ET:

As long as I'm not required to listen to it. I find video description to be terribly distracting. Disclaimer: I'm totally blind.

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J.J. Meddaugh is an experienced technology writer and computer enthusiast. He is a graduate of Western Michigan University with a major in telecommunications management and a minor in business. When not writing for Blind Bargains, he enjoys travel, playing the keyboard, and meeting new people.

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