Blind Bargains

The Starbucks Braille Giftcard Will Now Be Available Permanently

Some people feel that you only give a gift card to someone because you really don't know what to buy them. I think though that you are saying that you know they like a particular brand or company, but you want them to pick out what they buy. The problem with most gift cards though is that there is no way for a blind person to know what business the gift card is for unless they use an app like TapTapSee or have sighted assistance. In 2011, Starbucks came out with the first gift card to have braille on it. Sadly, they made the card only available during the fall, so if you planned on buying your blind friends a Starbucks gift card any other time of the year, you wouldn't have access to the braille version. Today Starbucks announced that they are going to have the braille gift card available year round. I hope that other companies follow their lead and make identifying gift cards much easier for those of us who can't see.

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Category: Miscellaneous

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For the past three years Alena has been a feature writer for the online magazine Matilda Ziegler. She has also been a contractor for the Oregon Commission for the Blind, helping blind adults learn to use adaptive technology. She is studying to be a teacher of the visually impaired at Portland State. You might also recognize her from the Serotalk podcast Triple Click Home.

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